As marketers reorder budgets to invest more heavily in digital media advertising, the shift stands to cost television painful losses in both share of budgets and total ad spending.
After a record-setting 2015 for new vehicle sales, automotive continues to accelerate in February 2016, according to J.D. Power & Associates. The market research company predicts that the No. 1 advertising category will see an 8.1% increase in sales this month vs. last February, with 1,046,700 vehicles moving off lots, up from 968,316 last year.